Journeys of a Lifetime Travel

Luxury River Cruises

River Cruises - an authentic travel experience

river cruise ship next to an historic row of buildings

What is a River Cruise?

River cruises, much like ocean cruises, keep you entertained and engaged for your entire journey, and there are stops along the way that allow you to abandon ship for awhile and step into the culture of an exciting new place. While ocean cruises promise water parks, broadway shows for the family and an ultimate destination of crystal blue water and ice white sand, river cruises delight you with an authentic, visceral experience. Stepping into everyday life in a new place, you’ll have the opportunity to develop meaningful connections with people who share your interests and affections.

  • River Cruises are More Intimate

    While traditional ocean cruises are large enough to host thousands of people on every expedition, river cruises typically host 100-250 people. With fewer passengers, the entire experience feels infinitely more intimate—a feeling that’s heightened as you share it with others who are also eager to tour France’s wine regions, glimpse the beauty of the Netherlands’ tulips, or revel in the ancient temples of Egypt. A smaller group also allows for more private tours so you can immerse yourself more fully into the beautiful places you’re traveling.

  • River Cruises are Longer

    Longer excursions than ocean cruises, river cruises usually last 10-14 days. The extended trip gives you time to slow your pace and enjoy the experience as it comes rather than mindlessly cramming an extensive vacation into a few short days. You’ll make more memories exploring the destinations, cultures, customs, foods, drinks, and sights you’ve been dreaming of since long before you started planning your trip.

    These trips are also longer because river cruise ships travel deep into the heart of each port. While some waterways are inaccessible to larger vessels such as ocean cruise ships, the river cruise ship easily meanders through these inlets so you can practically drift right into the city’s marketplace. Because all the best places are more easily accessible via river cruise, your captain builds in more meaningful stops with time to make the most of each experience.

  • River Cruises are More Seasonal

    Classic cruises to the Caribbean are popular year round because of the islands’ perpetual warm weather, but European river cruises are subject to a bit more seasonality. Some locations are too hot in the summer, others too cold in the winter, and others yet have experiences that can only be enjoyed for a few select weeks in spring. Because of the seasonal variation, river cruises should be planned and booked carefully so that you’re guaranteed to see every facet of your destination.

Why Are People Falling In Love With River Cruising?

There’s more to love about a river cruise than just short guest lists and long trip itineraries. River cruises also provide the chance to bond with other travelers who share your passions, while boasting superior service, an unmatched level of convenience, and enough destinations, themes, and benefits to inspire just about anyone.

River Cruises Offer Something For Everyone

As river cruises gain popularity, cruise lines are adapting to the demand by expanding the depth and breadth of their offerings to accommodate a wider variety of interests, passions, and people. Until recently, these cruises were primarily geared toward Baby Boomers who had both the time and money to afford them, and who had the deepest appreciation for the relaxed environment and fulfilling excursions. While most ships still cater primarily to this demographic, we’re starting to see lines marketing to foodies, fitness gurus, wine lovers, and even Disney fanatics of all ages!

Spend Time With People Who Share Your Interests

Taking a river cruise provides you with the unique opportunity to feed off the passion and energy of those who share your interests. When you book a river cruise, you do so because the ports, excursions, and countries call to you, and the same goes for everyone else on the ship. You’ll share dinner with another couple who have been learning French in order to truly immerse themselves in the experience. You’ll master pasta-making next to another person who also listed that activity at the top of their bucket list. You’ll gaze at the northern lights while among others who might shed a tear or two when beholding nature’s majesty.

Because such passion runs so deep among the small crew on board, many of those who embark on river cruises return with new friendships and connections that can last a lifetime.

Experience Exceptional Service (Both On and Off the Ship)

River cruises don’t come particularly cheap, but there’s a reason you pay what you pay. Aside from being all inclusive, the cruise has a very attentive on-board staff that go above and beyond to make sure your trip is fabulous. The chefs are world class, the hotel operations and housekeeping staff make sure your room is always picturesque, and the entertainment is second to none. It’s true what they say: the crew really does make the ship.

But the superb service doesn’t end once you step foot on land! River cruise lines partner with the best tour guides to guarantee your excursions are truly enriching, once-in-a-lifetime experiences. These experts will guide you to all the must-see destinations each stop has to offer, and will dazzle you with in-depth commentary on each location’s significance within the country’s culture. These individuals serve as your personal, all-in-one guide, concierge, translator, and more!

There’s No Need to Worry About Transportation

When you take an ocean cruise, you’re at the mercy of the ship’s ability to anchor. Because these massive ships need to port in areas where it’s convenient for them, there’s a chance you could hit the shore and still be miles away from your true destination—which is not so convenient for you.

city on the river

On a river cruise, you won’t have to worry about taking a two hour bus ride to get where you’re going. Rivers flow naturally through the European countryside, and thriving markets were built in strategic locations along the same waterways hundreds of years ago to facilitate trade. The thriving markets allowed lively cities to grow in suit, and those cities are now some of the world’s most popular vacation destinations. Another perk of a smaller ship cruising is the ability to float right into these cities—right into the heart of of your destination—where you can disappear immediately into the sights and sounds of the country’s storied past and lively present.

Is River Cruising Right for You?

Of course every vacation sounds magical when you’re reading about it online and in brochures, but that doesn’t mean every last destination and experience will match up with your wants, needs, and travel style. Curious if river cruising is actually right for you? We can help with that.


River cruises are more intimate and personal. because river cruises max out at about 250 people, and the itineraries are so carefully curated that they attract like-minded people, you’re less embarking on a journey with strangers and more taking your first trip with future friends.


Ocean cruises are more about all of the amenities on the boat and less about the actual stops, while river cruising is just the opposite. River cruises don’t have olympic sized pools or on-board night clubs because you spend less time on the ship and more time delving into the art, culture, food, and history of the city you’re visiting. With a river cruise, you’re only on the boat to sleep and to travel from point A to point B, while with an ocean cruise the boat is half the fun.


There likely won’t be any scenarios where you’re bound the boat for days at a time like you would be on an ocean cruise. River cruises do most of their traveling at night to give you as much time as possible each day to go on tours, excursions, and explore the countries you’ve been dreaming about your whole life. There are times where this may not be the case, though, and for good reason! If one of the stops on the ship’s itinerary is known for its nightlife—Paris, for example—the ship will usually dock overnight, not pressing on until morning or even the next evening so you have more opportunities to truly see everything each location has to offer.


This is a detail you may not necessarily think about right away, but always being able to see the land is one of the biggest differentiators of ocean cruises and river cruises. For some, looking out and seeing nothing but miles and miles of ocean is overwhelming, and there’s no amount of on-board waterslides or rock climbing walls that can distract them away from that fact. If you happen to fall into that category, a river cruise is a far better match for your travel style. On a river cruise you can always see the gorgeous cities and countrysides of the lands through which you’re traveling—after all, those panoramic windows and french balconies in your stateroom certainly aren’t there for nothing, so sit back, relax, and enjoy the view!

How Much Does a River Cruise Cost?

When you first start researching river cruise vacations, you may experience some sticker shock if you’re used to ocean cruise prices. After all, you can take an entire round-trip ocean cruise for the price of one day of river cruising, but we suggest you ignore the price and instead pay attention to the value.

At about $200-$500+ per person per day for 7-21 days, river cruises aren’t cheap, but they certainly offer more bang for your buck when you consider how they’re both inclusive and exclusive in all the right places. They’re inclusive in that there’s food prepared by world-class chefs at every meal, nearly unlimited beer, wine, soft drinks, and coffee, lodging in luxury staterooms, and daily excursions. All of these perks are included in your fare, meaning the only time you’ll be reaching for your wallet is if you’re doing something that’s outside the pre-planned itinerary. On the other hand, river cruises are exclusive in that there’s usually fewer than 200 people on any given cruise with fairly high crew-to-passenger ratios. Our river cruising passengers would tell you that the smaller crowd makes the experience feel more luxurious.

When trying to find the right river cruise for your budget, here are a few things you should keep in mind:

  • Prices vary by region. Europe is often the most affordable, while the Amazon is the most expensive. If you have your heart set on a river cruise but don’t have a particular destination in mind, you should definitely be able to find something in your preferred price point!
  • River cruise lines vary in levels of luxury, and prices are set accordingly. If you want the best of the best, consider booking with Uniworld, Tauck, Scenic, or AmaWaterways. If, however, you care more about the daily excursions and only need the ship for its sleeping quarters, Avalon Waterways, Viking, and Grand Circle will be a better match for you.
  • There are always ways to save money. Booking up to 12 months in advance, scheduling your trip in the off-season, or working with a travel agent can all potentially work in favor of your wallet.

What is Included in a River Cruise?

Many river cruise lines say they’re “all-inclusive,” but they all seem to have very different definitions of what that means exactly. To help you better understand the amenities and value built into your fare, we’ve put together a chart that outlines some of the best features included by some of the most popular river cruise lines:

  AmaWaterways American Cruise Lines American Queen Steamboat Company A-Rosa Avalon Waterways CrosiEurope Crystal Emerald Waterways Grand Circle Scenic Tauck Uniworld Vantage Viking
Airport Transfers to and from Cruise             X X   X X X    
One-Night Hotel Stay Before Trip     X                      
Transfer to the Ship from Hotel     X                      
All Alcoholic Drinks All Day       X     X     X X X    
Beer, Wine, and Soft Drinks at Meals X X X   X X**   X** X       X X
Drinks at Happy Hour Before Dinner   X                        
In-Room Mini-Bar             X     X X***** X    
At Least One Shore Excursion in Every Port X X*     X X*** X X X X X X X X
GPS Guides for Independent Trips Ashore             X              
Hop-On, Hop-Off Bus Service in Every Port     X                      
Special Events X       X   X     X X X******    
Bikes for Passenger Use X   X X X     X   X X X X  
Specialty Restaurants X   X       X         X    
Alternative Restaurant with Lighter Meals                         X X
Specialty Wine Parings at Meals         X                  
Wi-Fi X   X X X X X**** X X X X X X X
Gratuities       X     X X   X X X    
Shipboard Credit for Shore Excursions, Spa, and Purchases       X                    
Laundry (Full Service or Self Service)       X               X    
Butler Service             X     X   X*******    
Room Service                   X   X*******    

* Some complimentary shore excursions, depending on itinerary / ** Wine and beer at lunch and dinner only / *** Shore excursions for North Americans / **** 60 minutes Wi-Fi per person, per day / ***** In-room mini-bar (soda and water) / ****** Special events mostly available on theme cruises / ******* Room and butler services available for some cabin categories

This chart only scratches the surface of all of the world-class amenities and luxuries you can expect to experience on any given river cruise line. If you’d like to learn more about specific features and amenities offered by any particular cruise line, just schedule an appointment with our river cruise expert!

How to Choose a River Cruise Line

As river cruises continue to gain popularity and new river cruise companies enter the mix, it’s getting more and more difficult to differentiate between all of the different cruise lines and ships. If you’re having a hard time picking the right river cruise for your dream vacation, we suggest you start evaluating each of your options with these five criteria:

  • Where do you want to go?

    There are rivers where nearly every major river cruise company sails (the Danube and the Rhine, for example), while other rivers are more exclusive (like Italy’s Po river). We suggest you start by choosing where you want to travel, then working backwards to see which river cruise lines sail there.

  • How much do you want to spend?

    Most river cruises run at about $400-$600 per person per night, so if your budget falls within that range you’ll have plenty of options. If your budget is $300 per person per night, or if you truly want all the bells and whistles and are willing to spend more than $600 per person per night, your options become far more limited. If you fall in one of those latter categories, your choice will virtually be made for you.

  • How many people are you traveling with?

    Traveling alone could mean you end up paying full price for your two-person stateroom if you’re not careful. If you’re on a tight budget, look for cruise lines that either waive single supplements or that specifically offer staterooms for singles. On the other hand, there are river cruise lines that offer incentives—up to and including free cabins—for large groups; if you’re traveling with multiple people, look for cruise lines that offer these specials.

  • What features and amenities are the most important to you?

    Most ships offer the same basic amenities: luxury staterooms, fine dining, sun decks, etc. To truly differentiate between the cruise lines and guarantee you get the amenities you want and need, you’ll need to pay careful attention to detail. Some ships serve unlimited alcohol 24 hours a day, others offer bicycles for on-shore excursions, others yet offer butler service. Choosing the perfect river cruise line for you is a lot easier once you know what features and amenities you can’t live without.

  • When do you plan on traveling?

    Every river has peak seasons, shoulder seasons, and even seasons where there may be no river cruises sailing at all. If you have your heart set on a Christmas cruise you’ll need to find a line that offers such an option. If you don’t want to deal with crowds you’ll need to find a line that runs a little earlier or later in the season than the others. If you’ve already taken the time off and can only fit a river cruise into a certain time of year, you need to find one that has a schedule that matches up with yours.

The Journeys of a Lifetime Travel Difference

Let Greenville, SC’s river cruise experts do the research, planning, and booking for you. We’ve experienced river cruising first-hand and know all the ins and outs of the best lines and itineraries. Plus, our connections mean we may be able to get you a deal that’s not available to the general public.

Because our travel agents customize every last detail to fit your needs and desires, our team will go above and beyond to get to know everything about you and your dream travel experience. We aim to make the whole process as easy for you as possible so that your much deserved vacation can actually help melt stress away rather than add even more for you to worry about.

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